Helping travel and lifestyle brands grow through intentional messaging and digital strategy.

With a background in the travel and lifestyle industries, my work mixes audience engagement, cultural insight, and purposeful storytelling with a belief that social media can be used as a force for good.

I shape messaging for travel and lifestyle brands that want to make a meaningful mark on the world.

Available in 🇺🇸 🇪🇸 🇮🇹 🇫🇷 🇲🇽

When I was little, I would carry around with me this little journal that had lined paper. Inside, I would scribble circles. When my parents would ask me what I was doing, I would simply reply, “I’m writing a story!” Not only did I love telling stories, but I would also walk around the house rambling in different languages… telling people I knew how to speak French and Italian.

I recount this because I deeply believe that my career has been shaped by this background. Growing up in a bi-cultural household, I loved spending my summers in Spain and my school year in the U.S., becoming a “beautiful mess of cultures”, as I like to describe myself.

When I was 19, I decided to move to Paris, France, as an au pair. Two months in, I knew that I wanted to stay and study. I got my degree in History at Paris I Panthéon-Sorbonne. I dreamed of being a journalist, but fell into communications and PR during my first internship in the travel industry.

I’ve worked in the travel and lifestyle industry for the past 5 year now, alongside working with NGO’s to raise awareness around their work.

I’m not just here to make things sound good but I’m here to make them matter.

The Word Dispatch

The Word Dispatch is a slow and thoughtful newsletter exploring the intersections of travel, storytelling, and brand voice.

Written from trains, studio desks, and cafés across Europe, it brings together personal reflections, creative insights, and observations. Whether that’s a meeting with a client or a conversation with a stranger in another language.

Each issue offers a dispatch from the road:
→ A lesson from creative work
→ A place that shifted perspective
→ A word or idea worth holding onto
→ A moment that made messaging feel more human

If you believe words can travel, and stories can shape how we see the world, this space is for you.

Straight to your inbox - image that showcases what the newsletter for The Word on Record is about, including brand voice, content for good, marketing, travel stories, and more
What people are saying text

  • "Her work ethic, open mindedness, and willingness to take on new challenges is second to none. She's helped us turn a corner in our marketing strategy... and target our ideal customer base."

    Alex Ingrim

    Chase Buchanan USA

  • "Veronica has an incredible person centred approach to her services. I saw this from the outset when she unpacked my story and converted my ramblings into compassionate posts."

    Michael Glassock

    Michael Glassock Coaching

  • "She is very creative, knowledgeable and brought her passion and experience to the work we've been doing together."

    Adrienn Pasics

    Impact Waves

  • "She is incredibly passionate about the work that she does, and I love how she finds creative ways to increase awareness on topics that should be on everyone's minds."

    Monica Miranda

  • "I would highly recommend working with Veronica if you’re an impact-focused entrepreneur or business. She is a brilliant professional, and an even better person!"

    Berta Santos

  • "She was very active in all roles: social network planning, translation of the various materials. She even got in touch with Spain's largest general-interest media outlet, La Vanguardia."

    Anaïs Ferrandez